How do you market something that somebody already has?
It’s the age old question: how do you sell something again. Apple does it all the time. They create a great product like an iPad or iPod, but that have to constantly convince people that they need the newest one.
But it’s easy with iPods. All Apple has to do is host another event with a stunning video, and they’ve got people hooked. How do we reinvent to re-market everyday products?
Based on the number of questions I’ve already asked, you can probably tell I don’t know the answer. So, let’s brainstorm some.
1. Don’t lie: Yes, this is a marketing no-brainer. If you’re trying to sell the newest, coolest electrical cords, don’t say that you’re going to feel like a rockstar using them. What you can do is get creative with packaging and advertisements. Are the cords guaranteed for life? Now that’s something. Are the cords eco-friendly? Even better. Don’t make ridiculous claims to your consumers, because chances are the consumers will notice.
2.Specials: Why do people switch brands on everyday items? Often because of price–one brand might be on sale one week, so that’s the one people will buy. Offering specials or incentives to buy works extremely well with everyday products.
3. What happens whey you are selling a lot of things? No, not a lot of different little things, but you’re selling in bulk. Like name tags to seating arenas or paper to publishing house. One way to market large quantities of products is to offer different varieties or packages. People like to mix-and-match or have a variety.
The saying is to not “reinvent the wheel.” So don’t. What we do have to reinvent every time a new product is launched is the packaging, slogans and specials for the wheel.